Launching worldwide in over 20 markets from November 2020, ‘Stay True: There’s No Wrong Way’ is Ballantine’s biggest and most disruptive campaign in recent years and forms part of the brand’s ambition to open up the Scotch whisky category to new fans and cement its position as the accessible whisky for everyone. The central message of the campaign is to encourage people to be true to themselves and live their lives as they see fit, which is in line with the brand's DNA of celebrating self-expression.

Using modern imagery alongside the iconic graphic chevron to highlight these moments of Staying True.

Social design, use cases of the chevron design identity.

Brand Guidelines & Identity Toolkits for each of their products

Credits
Creative: Manuel Soto Diaz, Gonzalo, Dave Day
Design: Oscar Fadeli & June Frangue
Agency: CPB London